When Louisville Partner Cliff Ashburner was appointed a co-chair of Louisville’s Comprehensive Plan Advisory Committee by the mayor, he shared the news with marketing for a press release to feature on the firm’s website. The City of Louisville had already released the news to the local media and secured some coverage.
The Dinsmore press release was picked up by additional outlets, like The Lane Report, Kentucky’s statewide business magazine. The media team also followed up with Louisville Business First, who had not run the story. After a conversation with the editor on why they passed on the city’s announcement, Dinsmore’s media team offered an alternative option, pitching an op-ed article to explain why the comprehensive plan matters to the business community. The Dinsmore press release created additional opportunities to feature Cliff’s appointment and also showcased his insights in a targeted op-ed article.