Advertising and Messaging

Rick Davis

Creative Services Manager

Louisville • x8574 • email Rick

Often the most creative and effective ads are those with arresting or peculiar visual elements that cause readers to stop and read the message to the end. Over time, those visual cues have a “dripping effect” on readers, causing them to remember your name.

 

Dinsmore advertising  messages are designed with that very purpose in mind — resulting in an arresting ad series with a consistent delivery of the brand promise in a unique, yet substantive format.

 

Dinsmore advertising messages uniformly carry the “Accomplish more” theme, finishing the brand statement with one of the following terms: Innovation, Growth, Protection, Predictability, Value, Focus, Caring, or Impact.

 

We’ll help you create a meaningful message in a way that fits into one of these themes. See examples, below:

 

Business / Industry

Diversity

Charitable / Community

Digital Advertising

When you need to place an ad(s), we'll help you determine:

  • The frequency your ad(s) will appear

Will the ad be in print, digital or both? Is the ad part of a sponsorship? Is it industry-specific? How long will you be  advertising for?

  • The audience you are targeting and how you want the audience to respond to your message
  • How your ad(s) fits into the firm's brand themes
  • The mandatory information for the message to display

We’ll reserve the space, write and create ad layouts and submit them for your approval. Once approved, we’ll place the artwork for you.

Business/Industry Messaging

INNOVATION

Today’s industry leaders are solving the problems of tomorrow. We’re here to help them solve their legal challenges.

_________________

Available with varying industry images.

GROWTH

You set big goals and higher standards for your business. Our attorneys will help you achieve both.

_________________

Available with varying scenic and industry images.

PROTECTION

Risk doesn’t take a day off, but it can be managed. From data to operations to reputations, our attorneys protect what matters most.

_________________

Available with varying industry images.

PREDICTABILITY

We can’t predict the future but we’ll help you prepare for it. From issue spotting to controlling your legal spend, we offer peace of mind.

_________________

Available with varying scenic and industry images.

 

FOCUS

Dinsmore is focused and invested in our clients’ success. Our attorneys are here to handle legal challenges so you can focus on more important matters.

_________________

Available with varying industry images.

Diversity Messaging

IMPACT

Dr. Martin Luther King, Jr., once said: “Life’s most persistent and urgent question is, what are you doing for others?” Our answer is to consistently promote diversity and opportunity within the legal profession. It’s a win-win, impacting both our relationships as attorneys and the value we offer to clients.

_________________

This is the Firm's Diversity messaging.
Available with varying background images.

Value

Integrating diverse opinions and approaches creates value for everyone. We’re always working to expand, improve and promote diversity, for our clients, employees, profession and communities.

_________________

This is the Firm's Diversity messaging.
Available with varying background images.

IMPACT

“At Dinsmore, diverse ideas are freely expressed in our culture, ensuring that we can provide comprehensive legal counsel from varying viewpoints. This impacts our own relationships as attorneys and the value we provide to our clients.”

_________________

This is custom Diversity messaging to support an attorney featured in an industry publication. Ad message can be customized as needed.

Charitable / Community Messaging

CARING

Accomplishment comes in many forms. Those that impact lives are the most rewarding. Our attorneys are all about helping communities reach their potential. We applaud you for IMPACTING ours.

_________________

This motivational message can support a number of charitable causes. Available with varying images and ad sizes. Also available as text-only.

IMPACT

When we get behind causes BIGGER than ourselves, everyone wins. Our attorneys are all about helping communities reach their potential. We applaud you for IMPACTING ours.

_________________

This motivational message can support a number of charitable causes. Available with varying images and ad sizes. Also available as text-only.

FOCUS

In business and in life, focus is a competitive edge.

We focus on legal challenges so you can focus on more important matters....Like cheering on your favorite team.

_________________

This motivational message can support education and sports as well as industry sponsorships.  Available with varying images and ad sizes. Also available as text-only.

Digital Advertising

Banners and Islands

Can be animated to display an impactful story line on websites or in digital newsletters.

_________________

Available with varying scenic and industry images.

 

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Advertising and Messaging

Often the most creative and effective ads are those with arresting or peculiar visual elements that cause readers to stop and read the message to the end. Over time, those visual cues have a “dripping effect” on readers, causing them to remember your name.

 

Dinsmore advertising messages are designed with that very purpose in mind — resulting in an arresting ad series with a consistent delivery of the brand promise in a unique, yet substantive format.

 

Dinsmore advertising messages uniformly carry the “Accomplish more” theme, finishing the brand statement with one of the following terms: Innovation, Growth, Protection, Predictability, Value, Focus, Caring, or Impact.

 

We’ll help you create a meaningful message in a way that fits into one of these themes. See examples, below:

 

Business / Industry

Charitable / Community

Digital

When you need to place an ad(s), we'll help you determine:

  • The frequency your ad(s) will appear

Will the ad be in print, digital or both? Is the ad part of a sponsorship? Is it industry-specific? How long will you be  advertising for?

  • The audience you are targeting and how you want the audience to respond to your message
  • How your ad(s) fits into the firm's brand themes
  • The mandatory information for the message to display

 

We’ll reserve the space, write and create ad layouts and submit them for your approval.

Once approved, we’ll place the artwork for you.

Business /
Industry Messaging

Charitable /
Community
Messaging

Digital Advertising

Banners and Islands

Can be animated to display an impactful story line on websites or in digital newsletters.

_________________

Available with varying scenic and industry images.